Our new slogan for Riverfest would be, "Riverfest: It’s Not Just Music." Having covered the Memorial Day weekend event as an entertainment writer for the previous eight years, before sports beckoned again, I can also say: It’s also not just screamin’ kids, dipping dots and face painting, and lining up for wrist bands and "river money" to buy your beer and internationally flavored eats, though that’s a lot of it too.
It’s also a sporting venue this year, as the Super Retriever Series brings its super jumping dog events, the Super Fly and Super V - the Olympic long jump and high jump for dogs, as it were - to the North Shore Riverwalk Park side of Riverfest this weekend.
Up the road just outside of Mayflower on Highway 89, the Retriever Crown Championship will be held Saturday and Sunday. As soon as a champion is determined, between 11 a.m. and noon, everyone will then tear out for North Little Rock again for the finals in the Super jumping divisions, starting at 12:30 p.m., as well as a Guinness World Record attempt at the most children blowing a duck call at one time.
With 3,000 duck calls boxed and ready to hand out, the organizers plan to beat the existing record by 2,700. Kids can participate by filling out a form at SuperRetrieverSeries.com/CallinTheRock/ for their free pass, then arriving Sunday at the Harvest Foods gate of Riverfest, picking up their Zink duck call and being on hand by 3 p.m. on the North Little Rock side in front of the Budweiser (read: the rock stage) for the big moment, being dubbed "Callin’ the Rock."
Most of the dog activities will be taped for rebroadcast on the Versus network in late June as the culmination of the championship sporting dog series. Dogs and their owners have been competing at 12 sites to finally arrive in Central Arkansas for a title.

arkansasbusiness.com